De Vormforensen is an Arnhem-based graphic design agency founded by Anne-Marie Geurink and Annelou van Griensven. De Vormforensen specializes in visualizing social impact for companies that dare to change perspective. They work for clients who see the importance of sustainability, social impact or equality. Pop Up Cinema asked the studio to renew our visiual identity and website to better reflect who we are. The Vormforensen talk about how they approached this.



Movement and light
Pop up Cinema's new identity is based on the natural movement of light. This nomadic film house originated from Solar Cinema ten years ago, in which solar energy was essential. Not to mention that film does not exist without a light source. One of the important references that inspired us was pin hole photography. A form of photography in which the movement of the sun is essential. The new visual identity is built from the color spectrum of day and night. Programmer and designer Janine Zielman built a website in which the position of the sun is visible connected to the time and dates of our events. This makes the website dynamic and connected to the position of the sun in various ways.

Website as a tool
The website is built as a generator in which we generate color and shape based on date and time. This makes the live position of the sun visible on various pages of the website. The website is a tool for generating images for all our expressions. The color combinations and moment of the sun ensure that the course of the seasons becomes visible when you browse through our events. 

On the longest day of the year, June 21, we launch our brand new corporate identity and website. The Vormforensen take us along in the design.

Dynamic logo
The horizontal lines on the website, but also in the logo, refer to the horizon and the rising and setting sun. The logo has become as dynamic as our programming. Pop up Cinema works together with various partners with whom we organize film screenings. This has now been made more visible.

Green hosting
As a design studio, De Vormforensen stands for sustainability and social impact. They chose green and sustainable parties to host the website and send out the newsletter. The website is built with a block system that limits amounts of data processed and used to what you only really use and need.

The zomerfilms in theatre de Nieuwe Vorst are a popular event in Tilburg. Every summer we screen movies in the open air in the garden of the theatre all for free. This year we want to use this event to give local filmmakers a voice and a chance to reach a large new audience.

De zomerfilms in theater de Nieuwe Vorst zijn inmiddels een begrip in Tilburg. Elke zomer tonen we in de binnentuin van het theater helemaal gratis films in de buitenlucht. Dit jaar zien wij de zomerfilms als kans om lokale makers een stem te geven en een groter publiek kennis te laten maken met hun werk.

Open call: filmmakers with own work wanted  

We are looking for short film makers who would like to present their own work at the zomerfilms as an amuse-bouche for the main film of the evening. Not only that, we'll also work together to pick a feature film to be screened together with your short that connects to your work. On the evening itself, the maker will introduce the pre-film and the main film, with the link between the two films as a common thread for the conversation of the evening. Are you a filmmaker with one or several short films that you would like to share with the summer film audience? Send an email to Roos van den Oetelaar at roos@popupcinema.nu.  

Every Thursday evening in August is a zomerfilm night this year.

Present your own work in front of an audience of 200

Open Call: we are looking for local filmmakers

We're back in the office spaces of the monumental building of theatre The Nieuwe Vorst, just like before when Maureen Prins was still running Pop Up from this exact same location as our business and artistic director. From now on, our current team of three will regularly be found on the first floor of Willem II Street 49, 5038 BD Tilburg. 

Who knows, maybe we'll see each other there soon!

Our team has a new permanent office space: in Theater de Nieuwe Vorst on the Willem II straat in the center of Tilburg!

What's in a fair? Are you done with the bright lights, rotating constructions, candy canes and terrain terror? Escape the city during the Kouwe Kermis Festival in theater de Nieuwe Vorst! 

Throughout the Tilburgse Kermis period, a surprising and refreshing program awaits you at Willem II straat 49. During Kouwe Kermis, the Nieuwe Vorst transforms into a cabinet of curiosities. Of course, a selection of remarkable images on the big screen cannot be left out. On June 23rd, Pop Up Cinema presents the Kouwe Kermis Klutsblok: a short film block with films that will leave you completely lost. Want to know more? Check out our program soon.

Pop Up Cinema curates short films for the Kouwe Kermis Festival.

New: escape the fair at theatre De Nieuwe Vorst.

News

Pop Up Cinema Presents: a new look!

Open Call: we are looking for local filmmakers

A new office for Pop Up Cinema!

New: escape the fair at theatre De Nieuwe Vorst.